Twitter is an excellent tool that can be used to help your business. I covered how to get followers for your in a previous post. So now that you’ve got some followers, what should you be tweeting? Read on to find out.
What To Tweet.
When you first start on Twitter, it can be hard to know what to tweet about. I knew this was a dilemma for me when I first started. Some people do constant updates of what they are doing, while others spam whatever it is they are trying to market. Obviously I don’t recommend spamming when it comes to Twitter or anything else for that matter. But you want to promote you or your business at some point otherwise you won’t get any traffic from twitter.
Just because you’re in the network marketing business, that doesn’t mean you have to tweet about network marketing exclusively. You will come across as being one dimensional and it will be obvious to everyone that you’re only on Twitter to promote your business. Instead you should tweet about and link to interesting articles, blog posts, videos and even photos you’ve come across. I’m not saying you shouldn’t tweet about network marketing at all, because you should to a degree. But you don’t want to tweet about network marketing and your business and nothing else. You need to mix it up with other generic content that would interest you or other people such as news, gossip, something funny, or something informative. Because they are using Twitter, they will probably also be interested in content about Twitter or other forms of Social media.
In addition to these generic tweets, blend in some promotional tweets. The ratio of regular content to promotional content should not exceed 5:1. In other words you should only do one tweet about promotional content (content that promotes you or your opportunity) per 5 tweets about regular content (interesting articles you’ve come across etc)
The two best types of promotional tweets are either tweets that link to a post on your blog or tweets that link to a webinar. You can also tweet a link to your landing page, but this is more aggressive so caution is advised. If you want to tweet to a landing page, only do it once per day.
Obviously you don’t want to just tweet a link with no text. You need to include some text that tells your followers what they will find if they click on the link. I guess you’re basically creating a headline for the link, so make it catchy so people will want to click on the link.
When To Tweet.
There’s no point doing all these tweets if no one is online to read them. Here are the best times to tweet.
Weekdays are the best days of the week, particularly Tuesday & Wednesday.
Sunday is the worst day to tweet (but the best day to follow). So if you want to take a break from tweeting, then Sunday would be the day to do it.
Afternoon is the best time of day to tweet, from about noon to 3pm.
Night time is also very good for tweeting (approx. 8pm – 11pm)Mornings aren’t as good but are still worthwhile.
You never know when your followers are going to be online so you might as well tweet 7 days a week. It doesn’t take up too much time so there’s no real reason not to. If you are strapped for time, you can also outsource this work as it’s pretty straight forward to do.
Finding Content To Tweet
The two main sources I use for sourcing content are Google Alerts and StuffToTweet.com. Google Alerts basically alerts you about content relating to specific keywords that you want to search for. Google Alerts is good because you can choose the topic that you want to receive content on. Also, it is sent straight to your email, so you don’t have to go looking for it. Go to www.google.com/alerts and type in something that you want to receive content about. So if you wanted to be alerted to content relating to Ferrari, you would put “Ferrari” in the search box and you would receive all the articles, videos, blog posts etc that relate to Ferrari. Below the search box, choose “comprehensive” so you get a mix of media formats and also select to receive the content “once a day”.
www.StuffToTweet.com is also great because it is exactly what you are looking for. As the name suggests, the website shows stuff that would be good to tweet. It shows what’s popular so you don’t have to worry about whether other people will like it or not. Simply go to www.StuffToTweet.com and it’s all there for you to see on one page. It show’s you what’s popular on Digg, Youtube, Mashable, Del.icio.us and even what’s popular on Twitter right now.
To these two sources I mix in any news, gossips or videos that I’ve come across and found interesting. Then if you want, you can mix in some tweets about what you’re up to.
Tweet In Blocks
One tweet on its own is going to have almost no effect as it’s going to get lost amongst the tweets of other people. What you can do to combat this is to tweet in blocks. In other words, you make multiple tweets in a short space of time so that your tweets get noticed more. You should tweet in blocks of 5 – 10 spaced 30 – 60 seconds apart. Every 5 or 6 tweets, do a promotional tweet that links to your blog, webinar or landing page. If you do it this way, people won’t think you’re on Twitter just to sell something because you’re also contributing all these tweets about interesting content.
Taking what was learnt from the When To Tweet section, we can now schedule when to do the blocks of tweets. Do a block of 5 – 10 tweets every morning, afternoon and night and make sure to include a promotional tweet in each block.
Like I said before, you never know when your followers are going to be online, so you might as well be tweeting 7 days a week, but if you want to have a day off, Sunday would be the best day. You could even use Sunday to prepare the week’s tweets in a notepad or word file. Personally, I have a Word template that I use to prepare the day’s tweets which I fill with fresh content everyday (or at least I try to).
Summary
Tweeting on Twitter to promote your BUSINESS doesn’t have to be hard. As shown, you can basically borrow other people’s content and tweet about it to generate interest in what you have to offer. It doesn’t get any easier than that. Mix in some promotional tweets and the leads will start flowing. Keep in mind that you have to have a decent following (2000+) before you will get meaningful results. But keep at it and be consistent and Twitter can be a very powerful way to promote you or your BUSINESS.
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