I still remember early in my blogging expressing my frustration to another blogger. At the time my main concern was that while I was getting a lot of visitors, so few of them left a comment.
He responded to me with a question that was like a SMACK to the side of the head with a BRICK – it was so simple yet stupidly I’d never thought of it. He said:
“Do you ever ask for comments?”
He went on to explain to me a ’secret’ that copywriters have known for ages – ‘Call to Action‘ – if you don’t call your readers to action they are far less likely to take it:
If you want people to comment, invite them to do it.
If you want people to subscribe, don’t assume that they’ll think to do it themselves, ask them to. If
If you want people to buy something – give them a way to do it.
If you want people to come back tomorrow, give them some motivation to do so and show them how to remind themselves.
If you want a vote on Digg or StumbleUpon – ask.
Call me ‘Captain Obvious’ – but so few of us bloggers have mastered the ‘Call to Action’ in their blogging that it is no wonder that so many of us struggle with passive audiences.
Written by: Darren Rowse
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