Why is it Smart to Develop an Internet Home Based Business in Top Tier Direct Sales Instead of MLM?

We live in the internet age and the internet is playing an increasingly central role in all of our lives. As such, any serious entrepreneur needs to factor the internet into his/her business plan.

While the MLM industry is struggling with volatile downlines and shrinking profits, the internet is growing rapidly. An important part of that growth is the increase in internet transactions. This growth has resulted in an expanding number of people who are developing internet home-based businesses.

It is silly to ignore the internet's capacity to generate large numbers of direct sales. If you develop an internet home-based business then your customer pool is virtually unlimited. With the web you are not limited by geographic space! And your web presence has the potential to generate complete sales transactions 24/7 without your direct involvement.

But why direct sales? Once again, the first reason has to do with the numbers: more than half of all American's have purchased something through direct sales. Consider the success of direct sales platforms such as eBay and then think about the potential that you can harness if you develop your own internet home-based business.

Additional reasons to get involved in direct sales instead of MLM are legitimacy and success. Many MLM payment schemes are dangerously close to pyramid schemes. So, there is always a chance that your organization may get shut down. But even if that doesn't happen, many MLM's fail when their top performers leave for a better opportunity and take their downlines with them. And on top of that, some estimates place the failure rate of people in MLM organizations as high as 99.9%. That means that only 1 out of 1000 people will succeed in any given MLM organization.

Finally, what's all this talk of "top tier" direct sales? How is it different from MLM and other forms of direct sales?

The difference is exactly what you might expect. When I talk about top tier, I'm talking about getting involved with high quality people and promoting a high quality product with a large profit margin. If you sell a strong product with a large profit margin then you will be able to generate large profits with only a few sales. This allows you to focus on targeting your marketing and providing a great service to your clients. It also gives you access to your profits right away rather than waiting for MLM profits to trickle in over the course of years. Once you have those profits you can then invest in long-term securities and capital to create real wealth and independence.

Anne Bengtson is a European home business coach and Internet marketingcoach working out of Sweden. She assists serious network marketers in building a profitable online business with multiple incomes streams. To find out more about starting an online business or how Anne can assist you: ceciliaannebengtson@gmail.com