Attraction marketing pays BIG money

The title of this article might be a bit of a sweeping statement and an unwise claim you might think; well let me explain. There’s a right way and a wrong way to do everything.
So briefly let’s start with what attraction marketing is NOT…

Offline: It’s not buying leads and cold calling; it’s not pestering you friends and families until they start to cross the street when they see you coming. It’s not learning pushy sales techniques that we all recognize when they’re used on us.

Online: It’s not posting your opportunity on your Facebook friends’ wall or even group walls. It’s not leaving your pitch in the comment box. It’s not sending your obvious ‘copy and paste’ business pitch in the form of a matey message to the inbox of people who don’t even know who you are.
Remember…people hate to be sold to but we love to buy!

So how do you get people to buy or join your business without selling to them?
 Well the good news is that the right way is simple and much more fun than the wrong way.
You work smarter. Of course you’ll have to do some basic market research and identify your target market and where to find them etc. but instead of immediately starting to sell to them, you start by getting to know them first… by building a relationship with them. In fact, another name for attraction marketing is relationship marketing; also known as ‘word of mouth’ marketing. You know how to do that already. Are you beginning to see how easy this can be?

All you have to do is match what you have to offer with people who need it. Simple!

So why isn’t everyone doing it and being hugely successful? Well, the cold hard truth is there are no short-cuts, you’ll need to learn some new skills and break some old habits before you become a fully fledged attraction marketer. If you do though, the rewards will be huge for you.

I heard a great analogy from millionaire Network Marketer Larry Beacham. He likened the unsuccessful so called attraction marketers to kids who’ve been shown how each chess piece moves on a chess board and then rush off thinking they know how to play the game of chess. Knowing how the pieces move is not all there is to it… you’ve got to learn the strategies of chess and get some practise in… and you’ll find the same is true of attraction marketing.

If you do make the commitment learn the strategies you’ll build strong relationships with your leads, and by helping them solve their specific problems you’ll not just make a sale… you’ll have found a customer for life.

In order to develop your attraction marketing skills and supercharge your results it’s important to have a basic 1-2-3 strategy to follow. Here’s a quick video explaining the Key Elements of a winning strategy for your attraction marketing success.


By Anne Duncan